Tron CREATIVE present
Enthusing Not Confusing: Copywriting for Creatives

Offered in collaboration with Creative Entrepreneurs? Club
with Sandy Thomson (Creative Entrepreneurs' Club)

13th January 2020

Offered in collaboration with Creative Entrepreneurs’ Club

Doing what you do may not be easy, but at least it’s what you love. Telling others about what you do is a whole other kettle of scorpions. Are we being too vague, too specific, too weird, too internal, too wonderful, too jargon riddled? What do they want to know?

No one enjoys writing about what they do, but after this highly interactive, hands-on Creative Entrepreneurs’ Club workshop, you’ll know how best to approach every kind of application or proposal you’ll encounter without wanting to cry. Over the course of this session, you will learn how to analyse each document to extract the key information, understand the audience (whether that be funder, audience, collaborator or venue – whoever you are trying on entice about your work) and determine the appropriate voice, tone, language to respond to it effectively.

Bring with you

  • Anything you’re currently working on

  • Any existing materials

  • Writing materials or laptops to write with on the day

Takeaways

  • Learn how to decode applications and open calls 

  • Understand who each audience is and what they want

  • Develop multiple copy voices and understand the difference in each

  • Tips and tricks for communicating clearly and concisely

Who it’s for

  • Any creative person struggling to articulate themselves across marketing copy, funding applications, proposals and basically all the copy that’s not just the creative part

  • New Marketeers

  • New copywriters

  • New grantwriters

Theatre and filmmaker, Sandy Thomson has spent over 25 years writing applications, producing marketing copy and demystifying artist statements. Sandy is a passionate, animated, verbose enthusiast who could talk for her country about the work that she does and when it came to writing about the same thing, did it all wrong before she did started to get it all right. Now her track record of successful applications is impressive and she struggles to keep up with the projects she’s winning.

www.creativeentrepreneursclub.co.uk

You may also be interested in Producing School (3 – 5 February); a three day intensive about kick-starting and managing your own projects.

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