13th January 2020
This event occurred in the past. It is no longer possible to book tickets.
Offered in collaboration with Creative Entrepreneurs’ Club
Doing what you do may not be easy, but at least it’s what you love. Telling others about what you do is a whole other kettle of scorpions. Are we being too vague, too specific, too weird, too internal, too wonderful, too jargon riddled? What do they want to know?
No one enjoys writing about what they do, but after this highly interactive, hands-on Creative Entrepreneurs’ Club workshop, you’ll know how best to approach every kind of application or proposal you’ll encounter without wanting to cry. Over the course of this session, you will learn how to analyse each document to extract the key information, understand the audience (whether that be funder, audience, collaborator or venue – whoever you are trying on entice about your work) and determine the appropriate voice, tone, language to respond to it effectively.
Bring with you
Anything you’re currently working on
Any existing materials
Writing materials or laptops to write with on the day
Learn how to decode applications and open calls
Understand who each audience is and what they want
Develop multiple copy voices and understand the difference in each
Tips and tricks for communicating clearly and concisely
Who it’s for
Any creative person struggling to articulate themselves across marketing copy, funding applications, proposals and basically all the copy that’s not just the creative part
Theatre and filmmaker, Sandy Thomson has spent over 25 years writing applications, producing marketing copy and demystifying artist statements. Sandy is a passionate, animated, verbose enthusiast who could talk for her country about the work that she does and when it came to writing about the same thing, did it all wrong before she did started to get it all right. Now her track record of successful applications is impressive and she struggles to keep up with the projects she’s winning.
You may also be interested in Producing School (3 – 5 February); a three day intensive about kick-starting and managing your own projects.